The world has a new south pole marker! At 6pm, Jan. 1, 2010 the new south pole maker was revealed. The design features the South pole telescope situated on top of a studded cube. Below that on an enlarged part of the shaft that sticks into the ice has the names of the winter over crew engraved on it.

The crowd of participants in the move made a large horse shoe shape and passed the marker to each other from the old marker to its new position about 30 feet away.

Because the south pole station is situated on a moving ice sheet nearly a mile thick, the pole marker must be moved each year so that it accurately marks the geographic south pole. 

The pole marker move was attended by large group of staff workers and a BBC camera crew recording footage for a new film called Frozen Planet.